The brief for ZLEEPY® was to build a sleep and wellness brand from the ground up, with a premium look and feel that remained accessible to a wide audience. The brand took inspiration from the clean, universal appeal of companies like Apple, focusing on calm, modern branding that feels gender neutral and inclusive. The scope of the project included product development, sourcing, packaging design, branding, web design and creative direction. All elements had to work together to bring the concept to life.